Description: In this article the author attempts to explain how innovations are adopted. the author describes an innovation as an idea, a behaviour, or an object that is perceived as new by its audience. He identifies three insights into the diffusion of innovation: i) the qualities that make an innovation spread quickly, ii) the importance of peer-peer conversations and networks, and iii) understanding the needs of the different user segments. The five qualities of an innovation that can advance this process are: relative advantage, compatibility, ease of use, trialability and observable results. The article also identifies the different levels of adoption of an innovation and strategies to engage the more risk aversive in the process.
Evaluation: This article provides a good overview of the literature around the diffusion of innovations and enabled me to understand the process is a simplistic way. If there is an advantage to the user in adopting an innovation, the more likely the innovation will be adopted. Strategies to engage more reluctant users in the adoption of an innovation was very useful this term at school as we look to adopt a new technology school-wide.